Most drinks shoots still start with the hero shot. The big landscape image of the bottle or can for the website banner, the poster or the point of sale. Then, a week later, someone asks for the social versions, and everyone starts cropping. This is where I can help as your social first drinks content […]

Most food shoots still start with the hero shot. The big landscape image for the poster, the pack or the website banner. Then, a week later, someone asks for the social versions, and everyone starts cropping.Welcome to the world of social first food. That’s backwards for a lot of brands now. If your food or […]

This is probably the number one reason why I take funny food photos. I was recently asked for my very best life advice by a 12 year old. I mean, can you imagine the jeopardy of answering such a question? I tried to muster memories of advice given to me as a child; sit still, […]

I’m a commercial food photographer in London, and I’ll be honest: some of my favourite pictures are the ones that make people laugh before they’ve even clocked what the food is. Thats why I love funny food photography Food photography has a reputation for being serious. Perfect steam, perfect crumb, a sprig of something green […]

Ask any brewery marketing team what their hardest product to photograph is, and beer usually tops the list. Achieving the perfect beer pour is the holy grail of drink photography. Wine holds still. Cocktails can be built and rebuilt. Beer, on the other hand, is fighting you the entire time — the head collapses, the […]

I’ve been busy working on a new set of pickle martini photography, and the pickle martini is the star of the set. If you haven’t come across one, a pickle martini is basically a dirty martini made with pickle brine instead of olive brine, with a pickle on the side of the glass instead of […]

We all love some beautiful drink photography, but ask most people what a drink photographer in London actually does day to day and they picture someone snapping a nice cocktail on a bar table. The reality, at least in the studio, looks more like a small engineering project — high-speed flash, rigged pour mechanisms, and […]

You can see more at www.scottchoucino.com or at my agents website www.agentatlarge.co.uk There’s a reason “drip” shots dominate every mood board that lands in my inbox. Honey suspended mid-fall off a spoon. Chocolate sauce caught halfway down a stack of pancakes – The perfect food drip. Condensation racing down an ice-cold can. A cheese pull […]

Some products don’t need a wide shot to sell themselves — they need one perfect detail. The crack of a chocolate shell. A single droplet running down a chilled can. The exact moment a pour catches the light. Macro food and drink photography is built for that moment: the close-up that carries an entire campaign.

Gen Z Drink Photography Gen Z doesn’t drink like previous generations, and they don’t look at drinks the same way either. That’s the problem we set out to solve in the studio this year: how do you actually shoot Gen Z drink photography — not just talk about the trend, but understand it well enough […]